Include measurable accomplishments such as “increased revenue by 25%” as well as responsibilities. It is easy to get carried away describing your work experience or responsibilities, but keeping it short is crucial. Once you get an interview, you will be expected to go into deeper detail.
One of the biggest mistakes you can make when applying to jobs is sending the same generic resume out for each one. Sure, you can apply to more jobs if you don’t take the time to personalize your resume each time, but chances are you won’t get interviews from any of them. If you take the time to tailor your resume, even though you’ll be applying for fewer jobs, you’ll get more interviews.