Your goal should be to write your resume with both robots and humans in mind. Many organizations use Applicant Tracking Systems to sort and vet resumes, before hiring managers ever take a look at them. This means that you could have the best experience and qualifications in a whole field of candidates, and a pretty decent resume besides, but your information will fall through the cracks if your resume doesn’t contain the right keywords. Good keywords will refer not only to your experience but to the job description in the posting as well.
Your resume is arguable the single most important part of the application process. A well-organized, relevant resume will set you up to get an interview, while a poor resume will get completely lost in the sea of applicants. This is a fairly modern concern, as job postings now get thousands of online applications a day.