One of the biggest mistakes you can make when applying to jobs is sending the same generic resume out for each one. Sure, you can apply to more jobs if you don’t take the time to personalize your resume each time, but chances are you won’t get interviews from any of them. If you take the time to tailor your resume, even though you’ll be applying for fewer jobs, you’ll get more interviews.
Your goal should be to write your resume with both robots and humans in mind. Many organizations use Applicant Tracking Systems to sort and vet resumes, before hiring managers ever take a look at them. This means that you could have the best experience and qualifications in a whole field of candidates, and a pretty decent resume besides, but your information will fall through the cracks if your resume doesn’t contain the right keywords. Good keywords will refer not only to your experience but to the job description in the posting as well.