Your goal should be to write your resume with both robots and humans in mind. Many organizations use Applicant Tracking Systems to sort and vet resumes, before hiring managers ever take a look at them. This means that you could have the best experience and qualifications in a whole field of candidates, and a pretty decent resume besides, but your information will fall through the cracks if your resume doesn’t contain the right keywords. Good keywords will refer not only to your experience but to the job description in the posting as well.
Include measurable accomplishments such as “increased revenue by 25%” as well as responsibilities. It is easy to get carried away describing your work experience or responsibilities, but keeping it short is crucial. Once you get an interview, you will be expected to go into deeper detail.